Karma Group has purchased an equity stake in the Sanctum Hospitality Group.Following the deal, the Sanctum Soho, one of the West End of London’s finest hotels, is set to be rebranded as Karma Sanctum Soho Hotel.An urban hideaway in the heart of London, the Sanctum Soho offers 30 beautiful rooms across four floors, including eight crash pads, four suites, three junior suites and two loft suites all finished with the highest calibre furnishings, chic décor and bohemian opulence. The hotel’s bars and restaurant are already legendary and additional facilities such as a private film screening room for 50 people, pop up tattoo parlour and pop-up recording studio sit easily with the Karma philosophy of providing extraordinary experiences in unforgettable places. For over a decade the hotel has been a mecca for A-list celebrities and the biggest names in the music industry who can often be seen taking the lift to the fourth floor to enjoy the heated roof terrace featuring a decadent 24 hour bar, fireplace and hot tub. ADVERTISEMENTThe hotel’s Wild Heart restaurant and bar, opening this summer, will be helmed by acclaimed chef James Cathcart and is destined to become a popular destination for relaxed, contemporary and opulent dining.“I am delighted that there will soon be a Karma sign above a hotel in London’s West End,” said John Spence, founder, Karma Group. “Extremely few companies in our sector have been able to own or operate city-centre destinations and to have one in arguably the most prestigious square mile of any city in the world is a perfect complement to our philosophy of providing top shelf experiences for our members in the world’s best locations.”Karma Group will build upon the established credentials of the hotel, adding various aspects of the Karma world such as the signature Karma Spa. Karma Sanctum will offer priority bookings, VIP benefits and discounted rates to Karma Club members.OlderDubai International welcomes first sleep ‘n’ fly loungeNewerPetit-Jean takes up UK leadership role with Monaco Tourist Authority