NYC & Company Announces Major Marketing Appointments

NYC & Company announced a pair of key marketing appointments Thursday, introducing Nancy Mammana as Senior Vice President and Janette Roush as Managing Director.In her new role, Mammana will oversee all of the organization's marketing areas—including global marketing strategy, branding, promotions, advertising, creative services and e-commerce—and report directly to NYC & Company President and CEO Fred Dixon.Roush, who began her role last month and will report to Mammana, is in charge of tourism marketing, meetings and convention marketing and vibrancy campaign promotion strategy. MORE People "It is a pleasure to welcome Nancy Mammana and Janette Roush to the NYC & Company family, two highly-respected marketing professionals who bring significant marketing experience to the organization," Dixon said in a statement. "We look forward to capitalizing on Nancy and Janette’s talents to continue to position New York City as one of the world’s most aspirational travel and meeting destinations, and at the same time, create urgency to visit now."Most recently, Mammana served in the role of Vice President, Marketing for Patina Restaurant Group, overseeing marketing at nearly three dozen company-owned and operated restaurants around the country, including New York City and Orlando."This role is the culmination of my experience in its travel and tourism, hospitality, performing arts and sports verticals and I’m extremely excited to help take further marketing planning, strategies, and activations to the next level for both members and NYC visitors around the world," Mammana said in a statement.Meanwhile, Roush has spent more than two decades working in marketing, including some time spent at Broadway.com."I’m eager to dive into my new role overseeing efforts in regional and global city-to-city partnership deliverables, meetings and convention marketing and evolving the strategy for our celebrated programs NYC Restaurant Week, NYC Broadway Week, NYC Off Broadway Week and NYC Must See Week," stated Roush.The announcements come on the heels of other hirings, including John Marshall and Lisa Tejeda as Tourism Market Development Directors.