Travelport, the leading Travel Commerce Platform, and Travelgenio, leading European online travel agency, are pleased to announce a renewed long-term partnership.When searching online; travelers expect destinations, flight times, schedules, prices, and relevant choices returned in a matter of seconds, filtered in a way that makes sense to them. To drive conversion rates, online search providers like Travelgenio therefore need to ensure they have access to the broadest and most current inventory of content across the entire spectrum of travel needs and have the ability to deliver ‘on demand’ dynamic pricing as well as micro segmentation of offers based on individual needs. With nearly 250 airlines signed up to use Travelport’s unique merchandising technology, Travelgenio is able to further differentiate itself by displaying and selling branded fare families and ancillary products (such as paid seat assignments, baggage fees, priority boarding, etc.) from these airlines in the same way they do on their own websites. Having recently become the first global distribution system (GDS) to be certified by IATA as a “Level 3” Aggregator under its New Distribution Capability (NDC) initiative, Travelport will also benefit Travelgenio by creating NDC connections with airlines as they become available.By connecting to Travelport’s highly-differentiated Travel Commerce Platform, the online travel agency is able to benefit from Travelport’s leading-edge search, automation, shopping and booking technologies, while accessing business logic and profiling functionality on a single platform.Commenting on the renewed agreement, Mariano Pelizzari, CEO of Travelgenio, said: “Given all the searches that take place, its crucial we take advantage of the right technology to optimize our customer experience. The renewal of our agreement with Travelport demonstrates our commitment to serve the end traveler even better by continually providing the rich choice of content with the speed and accuracy that’s critical to them. We are delighted to continue building on the successes we’ve seen from this partnership.”Fred Lindgren, Country Manager of Travelport Spain, commented: “We are thrilled that Travelgenio has chosen to sign a new long-term agreement with Travelport. To maintain its leadership in the competitive landscape of online travel, Travelgenio needs continued access to extensive global travel choices and the best booking technology to deliver a fast, differentiated and personalized booking. This agreement is testament to Travelport’s combination of innovative technology and extensive travel content. I am confident our partnership will help drive its business and its brand even further.”RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report