European hotels: + 8.5% revenue per room in May

The European hotel industry reported positive year-over-year performance metrics during May 2017. Occupancy rose 3.5% to 75.6%, ADR increased 4.8% to €114.35 ($127.85) and RevPAR jumped 8.5% to €86.47 ($96.68).The hotel industry in Europe reported positive results in the three key performance metrics during May 2017, according to data from STR.EuropeOccupancy: +3.5% to 75.6%Average daily rate (ADR): +4.8% to EUR114.35Revenue per available room (RevPAR): +8.5% to EUR86.47Local currency, May 2017 vs. May 2016BelgiumOccupancy: +18.1% to 74.1%ADR: +3.6% to EUR103.81RevPAR: +22.3% to EUR76.94May was the third-straight month with double-digit RevPAR growth in the country. According to STR analysts, performance recovery has been evident since November 2016 when Belgium broke a streak of eight-consecutive months with double-digit declines that followed the March 2016 terror attack in Brussels. Returning demand levels have coupled with a low rate of supply growth to push performance up considerably. Brussels, which tends to be a corporate-driven market, reports its highest performance levels on Tuesdays and Wednesdays, and May was no different.ItalyOccupancy: +1.6% to 76.1%ADR: +1.2% to EUR154.97RevPAR: +2.8% to EUR117.90Although Italy recorded growth in both occupancy and ADR, this was the country’s lowest year-over-year increase in RevPAR since the beginning of the year. In terms of actual occupancy, however, this was the highest level for the month of May since 2001. Several Italian hotel markets benefitted from hosting events in May, including Verona (RevPAR +62%), which hosted a series of concerts, Bologna (RevPAR +38.5%), which hosted the annual AIC dental congress, and Venice (RevPAR +21.0%), which hosted the Biennale Arte international exhibition.Sofia, BulgariaOccupancy: +2.4% to 66.9%ADR: +14.2% to BGN155.70RevPAR: +17.0% to BGN104.24May was the eighth month in a row with double-digit RevPAR growth in the market. STR analysts note that hotelier pricing power was helped by a second-consecutive month with flat supply. Year to date, RevPAR has grown 19.4% in Sofia.Read more here.RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism reportSource: hotelnewsnow.comPhoto Source: Wikimedia Commons Copyright: Jvhertum License: CC-BY-SA Download the global hotel review for May 2017 here