Harley-Davidson is hoping to break the stereotype with a new hashtag heavy campaign – “Roll Your Own.” The new campaign debuts today with a series of 60-second and 30-second broadcast ads, print ads, online advertising and social content.

“The new work shows there is no one way to ride a Harley,” said Dino Bernacchi, U.S. Marketing Director at Harley-Davidson. “The new creative is about each rider defining their independence and attitude, whether kicking up dirt on the track or sliding through the curves on ice.”

What do you think? Did Harley miss the mark or hit it head on? How do you roll?

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